Beyond the realm of common sense: How Facebook Pages Will Help Facebook Dominate the Internet

Apr

20

How Facebook Pages Will Help Facebook Dominate the Internet

Filed Under Facebook, Networking and Marketing Strategy, News, Social Media and Social Networking Sites

You may already have a website or a blog, but do you have a Facebook page yet?

If not, you will before long. Nearly everybody will create a Facebook page. I’ll try to paint the big picture for you.

Facebook pages are the public side of Facebook and are fully accessible to search engines. They are free and easy to set up.

Facebook is continually making changes to their pages hoping to enhance their utility and value. In my opinion:

Facebook pages are part of a grand plan to dominate the Internet to a far greater extent than Google does today.

Once such change, seemingly minor, is the Facebook page “Like” button that supersedes the familiar “Become a Fan” button.

Facebook Introduces the Like Button

Facebook fan pages are now simply Facebook pages.

This notice appeared for the first time yesterday when I visited my Facebook page:

Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.

Facebook Page Rationale

Facebook is changing more than just words or buttons.

Coming are Facebook community pages, which are going to be built around concepts rather than personalities or businesses. Facebook pages may also tie in to Wikipedia pages in some way. Will it not make more sense for people to “Like” community pages than to “Become a Fan” of them?

Consider this likely scenario:

Everybody and everything will have a home on Facebook pages making Facebook the largest website hosting service in the world.

Facebook’s Exquisite Revenue Model

All Facebook pages will be sponsored by ads as they are right now. Facebook ads work somewhat like the popular Google Adsense ads except for four key differences:

Facebook inserts Facebook ads at their discretion, not yours

Facebook earns revenue from the ads

Google doesn’t earn any revenue from the ads

You don’t earn any ad revenue either

Of course, Facebook could introduce premium services and, similar to Ning, let you to pay to:

remove Facebook ads

share in the revenue from ads

use your own domain name

turn nofollow links into dofollow links

rank higher in their search results

Facebook already lets you pay to advertise and find people to “Like” your page.

Integrating Facebook Pages and Profiles

Facebook now also enables you to see which of your Facebook friends (if any) “Like” a particular Facebook page.

However, Facebook pages will become even more integrated with Facebook profiles and will serve to characterize each Facebook member’s interests and values. Facebook profiles will attract new members to Facebook pages, which in turn will attract others, creating a giant web of page and profile relationships.

Who wouldn’t want to have a presence on such a dynamic and connected Facebook?

Build Up Your Facebook Page

Can Facebook be prevented from dominating of the Internet? Unless they commit a major blunder or suffer an extended outage, I doubt it. Consider the following five factors working in Facebook’s favor:

Facebook pages (enhanced and expanded)

An enormous and rapidly growing membership

Facebook Widgets (which extend Facebook’s influence)

Facebook Friend Connect (lets members easily log into other sites)

Facebook search engine ambitions

If you have a Facebook page, I recommend that you build it up. If you don’t have one, create one as soon as possible.

Please “Like” my Facebook page and leave a comment below.

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