Sunday, April 25, 2010

How to Change the World: Art of Enchantment

Robert Cialdini tells a great story about how the people of Ethiopia provided money to Mexico in 1985 despite the crushing hardships in Ethiopia. This was because Mexico supported Ethiopia when Italy invaded it in 1937.

I'm looking for more examples of reciprocity that's above and beyond the call of duty. Please stick them in the comments section below.

This guy is my new hero!

Posted via web from Simarkso's Posterous

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