How to Be Fascinating : The World :: American Express OPEN Forum

How to Be Fascinating

May 11, 2010 -

The primary goal of your social media activities—whether for your personal brand or your organization’s brand—is to establish yourself as a fascinating subject-matter expert. The only exception to this is if you are a household name celebrity like Lance Armstrong, Oprah or Barack Obama. If you are this level of celebrity, then tweeting or updating, “I'm at Starbucks on the way to fly VirginAmerica to Vegas” is cool. 

 

For the rest of us, the challenge is to achieve a consistent level of fascinating information about your area of expertise. The answer is simple. First, it helps if you actually know what you're talking about. If you don't, it may be better to let people wonder if you're clueless rather than participating in social media and removing all doubt. But let's say you've crossed the Rubicon. 

 

Then it's all about finding good stories, videos and blog posts about your subject and providing links to these sources. For example, if you own a restaurant, then you could post a link to send to a friend http://bit.ly/cRFBEM" title="twitter" rel="How%2bto%2bBe%2bFascinating%2b%253a%2bThe%2bWorld%2b%253a%253a%2bAmerican%2bExpress%2bOPEN%2bForum">3

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