Wednesday, June 2, 2010

Small Business Advice

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HOW TO: Pick the Perfect Name for Your Startup

Frances McInnis is a journalist and crossword enthusiast based in New York City. She has written about culture for Momentum Magazine, business for Resource World Magazine, and a mess of assorted topics for The Huffington Post.

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy… Continue Reading

Frances McInnis

About 4 days ago Frances McInnis 36

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All Stories

How Lawyers Are Using Social Media for Real Results

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it

Matt Silverman

About 20 hours ago Matt Silverman 11

90+ Essential Social Media Resources

Now you’ve gone and done it. You’ve come across a list so enormous, so useful, and so awesome, our futile attempts to describe it have been lost in the tubes of cyberspace.

We’ll just say this: No matter what you’re…

Matt Silverman

About 1 day ago Matt Silverman 27

20 Essential Social Media Resources You May Have Missed

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Congratulations! You’ve rocked another week. In addition to being seven days closer to your inevitable demise, it’s also likely that some critical social media resources slipped through the cracks in your Google Reader.

Worry not. As always, we’ve gathered…

Matt Silverman

About 3 days ago Matt Silverman 1

5 Steps to Taking Customer Service Social

Lauren Vargas is a Community Manager at Radian6, the social media monitoring and engagement platform. She blogs at Communicators Anonymous and is @VargasL on Twitter.

The debate over who owns the customer still looms in the shadows of company…

Lauren Vargas

About 4 days ago Lauren Vargas 6

6 Tips for Effective Recruiting on Social Media Sites

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

The goal of recruiting is to find the right person at the right…

Sharlyn Lauby

About 7 days ago Sharlyn Lauby 7

How Hospitality Companies are Using Social Media for Real Results

The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it

Jennifer Van Grove

About 8 days ago Jennifer Van Grove 6

How Data is Redefining Business Relationships

Suaad Sait is co-founder of Workstreamer, a business listening platform that delivers actionable, real-time information to business professionals.

As businesspeople, we now have an unlimited amount of constantly updating information at our fingertips. It holds the promise of…

Suaad Sait

About 8 days ago Suaad Sait 3

24 Essential Social Media Resources You May Have Missed

If we had to choose one word to sum up this week’s essential resources, it would have to be “business.” If you own a business, work for a business, or even give money to businesses in exchange for goods and…

Matt Silverman

About 10 days ago Matt Silverman 13

Mashable Jobs

Dir/VP Sales & Marketing at Compass App Technologies (Chicago, Illinois)

Jobs Compass App Technologies is the first to offer a sustainable, valued portfolio of social networking apps using a metric based model to provide relevant upside and rewards to both business owners and h...

View more jobs »

5 More Simple Tools for a Paperless Office

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

A few weeks ago, we discussed some digital tools to help reduce

Matt Silverman

About 11 days ago Matt Silverman 11

Why Your Company Needs to Embrace Social CRM

Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at

Maria Ogneva

About 11 days ago Maria Ogneva 21

4 Tips for B2B Marketing on Facebook

Leyl Master Black is a Managing Director at Sparkpr, one of the world’s top independent PR agencies. Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

A couple of months ago, we…

Leyl Master Black

About 13 days ago Leyl Master Black 13

21 Rules for Social Media Engagement

Brian Solis is the author of Engage and a leading authority in digital branding and marketing. Connect with him on Twitter or Facebook. What follows is a modified excerpt from Engage, the complete guide for businesses

Brian Solis

About 14 days ago Brian Solis 17

Which Department Owns Social Media?

This series is supported by The Awareness Social Marketing Hub, a leading enterprise-grade application for marketers struggling with the social media chaos of managing multiple social channels. Click here to learn more.

In the…

Christina Warren

About 15 days ago Christina Warren 51

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