The Ad Contrarian recently published a delightfully insightful peek into the complicated life of a ‘creative’, specifically the type that works for an ad agency. The author explores the reasons these poor individuals are always so confused. For example: creatives are pressured by their leaders to do great work, but when they do, they’re usually reprimanded for not being “on strategy.”
Full story at Ad Contrarian.
More on innovation.
Photo credit: Fotolia
Tuesday, June 1, 2010
Why creatives are always confused - Holy Kaw!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment