Blogs as Attraction Engines

I’m sitting at a camp table with Megin Hatch, who’s talking about her passion for Ethiopia and her plans around it. She had it in her head for a while when she stumbled across Lobsters in the Rough, which came to her from a serendipitous tweet. These things all connected when maybe they shouldn’t have, but Megin is driven and on a mission, and we’re hearing about it.

Blogs aren’t just things to make business, though that’s what I talk about quite often. Blogs are many things. Saying ‘blog’ doesn’t equal a lot right out of the gate, except perhaps freedom: the freedom to make information flow.

There are currencies outside of money that are much more valuable. Attraction and awareness and serendipity (the wildest of these) are all things that can’t be purchased (though you can rent awareness).

Ah, the beauty and the power of that which we hold closely in our hands.

Your thoughts? Have you seen it? Do you have stories of things lining up in relationships and otherwise?

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