How to build bridges between your Web outposts
It's vital for companies to join the dots between their various Web sites and social-network outposts, writes Brian Kissel. Fortunately, engaged social-media users are already forging links between branded Web sites and social-media platforms, so the real goal should be to facilitate and build upon the connections that users are already making, Kissel writes.
MediaPost Communications | 04/13
This story published in SmartBrief on Social Media on 04/14/2010
via smartbrief.com
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