Junta42 Content Marketing blog: Attract and Retain Customers with Content NOW - A Complimentary White Paper

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August 03, 2008

Attract and Retain Customers with Content NOW - A Complimentary White Paper

Today’s Internet-savvy buyers are hungry for content. And not just any content...valuable, relevant content that offers solutions to their problems and helps them lead successful, productive, enjoyable jobs and lives. However, they are also inundated by thousands of marketing messages every day, most of which they ignore. To get through, you need to communicate differently—you need to do more than just sell products and services. You need to provide information. Smart marketers know this and are creating strong brand relationships by providing good, authoritative, even leadership-type content.

For that very reason, Junta42 is offering this complimentary white paper entitled, "How to Attract and Retain Customers with Content NOW."

The majority of companies are set up to sell products and services, not to create valuable, relevant and compelling content on a consistent basis. To deliver content that has a chance to create long-term relationships with customers and prospects, businesses need to develop a new content mindset.  This free white paper will help you get there.

Here are just a few of the content marketing issues that are covered in this white paper:

• Content marketing defined
• Why companies have to "Be the Media"
• Six reasons why you need to begin today
• How to develop a content strategy
• Putting the plan in motion
• How to measure your success
• Content + Marketing = Customers

We also include a few case studies from leading brands that are making it work today.

If you are signed in as a Junta42 member, you'll go straight to the white paper.  If not, your name and email address will direct you to the white paper download.

Download your complimentary white paper now! For all you media types and publishers out there, make sure you check out the sister-white paper to this document - "The New Rules of Custom Publishing: Nine Strategies to Create a World-Class Content Marketing Organization." Enjoy.

Subscribe  -  Junta42  -  Find Content Vendors  -  Get the Book

Posted at 10:12 PM in branded content, business blogging, business-to-business, case studies, content marketing, custom content, custom publishing, definition, junta 42, marketers, predictions, story telling | Permalink ShareThis

Technorati Tags: content marketing, content strategy, custom publishing, how to attract customers with content, Joe Pulizzi, Junta42, Junta42 Match

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Comments

Here's my thoughts regarding on how to attract and retain customers with content using websites.
One way to ensure that your site is fulfilling customer requirement, is by monitoring activity on it in terms of what features and content attract users attention. These features would be your strengths and you can plan your strategy such as to capitalize on them by giving people more of what they want. A note of caution here though­ --- "if you focus too much on features preferred by existing clients, you may drive away potential clients for whom those particular features are not relevant." So a judicious judgment is required to maintain a balance to retain the existing customers and not to drive away the potential ones.

Posted by: mlm leads | October 05, 2009 at 06:02 PM

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