This wonderful infographic, by Fast Company, gives businesses obsessed with online branding a much-needed reality check, while highlighting the fact that even if you spend your savings on a social media campaign, word of mouth will always trump it. See a snapshot below:
Get the full must-see graphic at Fast Company.
Keep tabs on social media.
Sunday, May 2, 2010
5 steps for consumer brands to earn social currency - Holy Kaw!
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